sixth edition

market-based management

"Without application, the benefits of knowledge cannot be fully achieved." - Roger J. Best

Marketing Performance Tools

The Marketing Performance Tools help in the process of moving from knowledge to application.

Introduction To Marketing

For those new to marketing and market-based management.

International Marketing

For those wanting more on how market-based management works in global markets.

Nordstrom Case Study

See how the Nordstrom innovation Lab created, tested and built an iPad app in just one week. [More information...]