MBM is used in over 160 MBA programs such as Columbia, Dartmouth, Michigan, Northwestern, Stanford, Texas, UCLA, USC, Wharton and major corporations such as 3M, Dow, Dow Corning, DuPont, HP, ICI, Invitrogen, Sprint, Textron, Telstra and many others. MBM is available in Spanish and Chinese.
MBM is used because of its applied approach, easy to read, providesmany real world examples and takes a performance approach to market analysis and marketing strategies.
The Marketing Performance Tools presented on this website are a major benefit to users of MBM. Presented below is how MBM is organized and chapter titles.
| Part I | ■ | Market Orientation and Performance |
| Chapter 1 | Customer Focus and Managing Customer Loyalty | |
| Chapter 2 | Marketing Performance and Marketing Profitability |
| Part II | ■ | Market Analysis |
| Chapter 3 | Market Potential, Market Demand and Market Share | |
| Chapter 4 | The Customer Experience and Value Creation | |
| Chapter 5 | Market Segmentation and Segmentation Strategies | |
| Chapter 6 | Competitor Analysis and Sources of Advantage |
| Part III | ■ | Marketing Mix Strategies |
| Chapter 7 | Product Position, Branding and Product Line Strategies | |
| Chapter 8 | Value Pricing and Pricing Strategies | |
| Chapter 9 | Marketing Channels and Channel Mapping | |
| Chapter 10 | Marketing Communications and Customer Response |
| Part IV | ■ | Strategic Marketing |
| Chapter 11 | Portfolio Analysis and Strategic Market Planning | |
| Chapter 12 | Offensive Strategies | |
| Chapter 13 | Defensive Strategies |
| Part V | ■ | Marketing Plans and Performance |
| Chapter 14 | Building a Marketing Plan | |
| Chapter 15 | Performance Metrics and Strategy Implementation | |
| Chapter 16 | Market-Based Management and Financial Performance |
Spanish
Chinese
MBM can be purchased on Amazon.com. For purchase amounts of 20 books or more, you can buy direct from the publisher, Prentice-Hall at 1-800-922-0579.
The ISBN number is:
ISBN-13: 978-0-13-233653-6